Google Marketing Director Dan Colbey offers up a concise lecture from July 2010 on how physics can inform our knowledge of branding. Perhaps everything can be said to be like everything else in one way or another, but Colbey does a good job at offering up a new level of discourse when it comes to traditional branding practices.
Description from TED Talks:
Physics and marketing don't seem to have much in common, but Dan Cobley is passionate about both. He brings these unlikely bedfellows together using Newton's second law, Heisenberg's uncertainty principle, the scientific method and the second law of thermodynamics to explain the fundamental theories of branding.Video after the break.
No comments:
Post a Comment