I am currently reading Buyology: Truth and Lies About Why We Buy. Author, and former BBDO ad executive, Martin Lindstrom delves into the science of neuromarketing as a framework for developing an understanding the consumer Buyology -- the subconscious thoughts, feeling and desires that drive purchase decisions.
Lindstrom navigates through an "entire peninsula" of subconscious thoughts and feelings that he asserts are meaningful and necessary to determining the efficacy of advertising and, naturally, why we buy. It's like Inception for marketers.
Thoughts going in are mixed. I believe it can provide some inspiration. As usual, mass-market books such as this are often aspirational, but most always short on substance. If you are looking for meaningful contributions, see scholarly journals. If you are looking for the next trend in branding, check the New York Times Best Seller list.
I will be posting some moments of profundity from the book as I enjoy all 243 pages. Just search for the tag buyology.
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